Core Competencies:

• Ethics. Works with integrity; Upholds organizational values.

• Dependability. Follows instructions, responds to management direction; results oriented and committed to achieving objectives and tasks as required.

• Teamwork and Collaboration. Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

• Professionalism. approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration; Accountable of all actions and decisions.

• Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.

• Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

• Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Tasks required:

• Conduct outbound cold calling to reach prospective businesses, primarily targeting business owners.
• Initiate meaningful conversations with prospects to introduce and discuss the company’s services.
• Identify and engage interested prospects, scheduling appointments with business owners to explore potential partnerships.
• Drive the cold calling process to expand the client base and generate qualified leads for the company’s services.
• Source and qualify leads through LinkedIn and other relevant channels, ensuring alignment with the company’s buyer persona and target market.
• Schedule and manage lead appointments, ensuring timely follow-ups and confirmations using various communication methods (email, chat, calls).
• Track prospect information, timelines, preferences, and qualifications, recording accurate and consistent data in the company’s CRM.
• Deliver brand-aligned responses during prospect engagement to build trust and successfully convert leads into appointments.
• Develop and execute customized email marketing campaigns aligned with the client’s branding and objectives.
• Design, edit, and update email templates to maintain consistent branding and messaging.
• Deploy email campaigns to targeted audiences, ensuring accurate timing and relevance.
• Localize content and promotional strategies for specific markets to enhance audience engagement and customer experience.
• Monitor campaign performance metrics, including open rates, click-through rates, and unsubscribes, to optimize results.
• Conduct detailed QA checks on email campaigns, verifying links, subject lines, preheaders, creative elements, and legal compliance.
• Engage with new leads, referrals, and prospects via email, chat, and calls, ensuring a seamless and professional experience.
• Assist in managing the sales pipeline, preventing bottlenecks, and ensuring prospects move smoothly through each stage of the sales cycle.
• Track and analyze lead performance, suggesting strategies to improve lead generation and conversion rates.
• Provide insights into client and prospect needs, helping refine marketing and sales strategies for better results.
• Other ad hoc tasks that would be assigned

Requirements:

• Proven working experience as Lead Generation Specialist is required
• Experience with appointment setting is a must
• Must have experience in email marketing and marketing automation software
• Knows how to source out and qualify leads
• Experience with word-processing software and spreadsheets (e.g. MS Office, Google Suite)
• Ability to call, connect, and interact with potential customers
• Knows how to craft responses and do meaningful conversations
• Very particular on the process of sourcing out leads and what tools to use
• Ability to multitask and perform under tight deadlines
• Exhibit strong work ethic and initiative
• Clear and concise communicator with effective verbal and written communication skills
• Self-disciplined and organized; able to consistently hit daily and monthly targets with limited supervision