Social Media and Marketing Manager

Core Competencies:

Dependability. Follows instructions, responds to management direction; results oriented and committed to achieving objectives and tasks as required.

Teamwork and Collaboration. Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

Professionalism. approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration; Accountable of all actions and decisions.

Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.

Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Tasks required:

Develop and execute a comprehensive social media strategy to grow brand presence across multiple platforms. Suggest the best platforms for clients’ specific needs, ensuring the proper channels are used to maximize impact.
Create engaging digital content, including graphics, reels, and other multimedia assets for organic and paid campaigns. Ensure content aligns with brand guidelines and resonates with the target audience.
Drive traffic and generate leads for events such as exhibits, trade shows, and other industry-related gatherings. Craft and schedule posts to promote these events effectively.
Develop strategies to build followers, increase likes, and boost engagement across various social media accounts. Focus on increasing the quality and quantity of interaction with the community.
Design and implement paid social media ad campaigns. Optimize ads to generate quality leads and track performance metrics, ensuring ROI.
Track and analyze social media performance, including engagement rates, reach, and conversion metrics. Provide insights to continually improve campaigns and strategies.
Maintain regular communication with clients, providing updates on performance, suggesting improvements, and offering innovative social media ideas to achieve business goals.
Other tasks as assigned

Requirements:

Proven experience in social media management and marketing, particularly in industries similar to firearms or safety products.
Strong knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and the ability to select the best platforms for specific business goals.
Proficiency in creating digital assets (graphics, videos, reels, etc.) for both organic and paid campaigns.
Ability to develop a tailored social media plan for the firearms industry, including a content calendar.
Proven track record in social media management with a portfolio that demonstrates past work, including tangible metrics such as engagement rates, lead generation, and growth.
Strong proactive mindset with the ability to suggest new content ideas, campaigns, and social media strategies that align with the client’s goals and objectives, driving innovation and continuous improvement.
Experience in driving traffic and generating leads for events such as exhibits, trade shows, and online events.
Strong ability to analyze social media performance and adjust strategies accordingly.
Excellent communication skills and ability to work independently in a virtual environment.