Social Media Manager - NM - 12052024 - PTSMM

Core Competencies:

Dependability. Follows instructions, responds to management direction; results oriented and committed to achieving objectives and tasks as required.

Teamwork and Collaboration. Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

Professionalism. approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration; Accountable of all actions and decisions.

Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.

Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Tasks required:

Design high-quality and visually appealing social media content using Canva or similar apps, including Stories, Reels, and feed posts.
Stay updated with the latest trends to create innovative and on-brand content.
Write engaging and compelling captions for all feed posts.
Tailor messaging to align with brand tone and audience preferences.
Utilize scheduling tools like Later to plan and publish content efficiently.
Manage the content calendar to ensure consistency and timeliness across platforms.
Monitor and analyze Instagram insights and other social media analytics.
Provide monthly performance reports and suggest strategies to improve engagement and reach.
Respond to comments, messages, and mentions in a timely manner.
Foster relationships with followers and potential collaborators.
Collaborate with the team to align social media campaigns with broader marketing goals.
Experiment with content types and posting schedules to maximize audience engagement.
Other ad hoc tasks that would be assigned

Requirements:

Must have 3-5 years of proven work experience as a Social Media Manager or a relevant experience
Proficiency in Canva or other design tools for creating high-quality visuals.
Strong copywriting skills with the ability to craft engaging captions and posts.
Familiarity with Instagram reporting and analytics tools.
Hands-on experience with scheduling apps like Later or equivalents.
Exceptional understanding of Instagram trends, algorithms, and best practices.
Strong organizational and time-management skills.
Must consistently create visually appealing and professional-grade content for Stories, Reels, and feed posts.
Ability to write clear, concise, and engaging captions tailored to the audience.
Must have experience using scheduling apps like Later and analyzing Instagram reports and analytics.
Must be reliable, meet deadlines, and maintain a high level of professionalism.
Familiarity with additional platforms like TikTok, Facebook, and LinkedIn.
Basic video editing skills for creating engaging Reels.
Knowledge of paid social campaigns and budget management.
Strong verbal and written English communication skills
Ability to multitask and perform under tight deadlines