Core Competencies:
- Ethics. Works with integrity; Upholds organizational values.
- Dependability. Follows instructions, responds to management direction; results oriented and committed to achieving objectives and tasks as required.
- Teamwork and Collaboration. Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.
- Professionalism. approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration; Accountable of all actions and decisions.
- Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.
- Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
- Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.
Tasks required:
- Assist in ideating and building monthly content calendars
- Create engaging short-form content (Reels, TikToks, carousels, memes, stories)
- Schedule and publish content across Instagram, TikTok, and Facebook
- Monitor trends and suggest creative adaptations for the company’s brand
- Reply to DMs, comments, and brand mentions in a consistent tone of voice
- Support community building through authentic interaction
- Help moderate future brand-led groups (e.g., private Facebook communities)
- Track competitor activity and viral trends in the tattoo/skincare space
- Monitor engagement metrics and follower growth
- Prepare short weekly performance reports with insights and learnings
Focus Channels:
- Instagram: Main visual storytelling and engagement platform
- TikTok: Trend-forward, short-form video for virality and discovery
- Facebook: Support regular brand updates and community growth; potential to manage a private group
- Reddit & Podcasts: Monitor discussions and suggest advertising opportunities
Success Metrics:
- Growth in engagement rate and followers (Instagram, TikTok)
- Consistent and quality content output
- Fast, on-brand community response times
- Content reach and virality, especially for Reels/TikToks
- Initiative and trend-spotting
Requirements:
- Currently pursuing or recently graduated with a degree in Marketing, Communications, Media, or a related field
- Prior internship or freelance experience in social media, marketing, or content creation is a plus
- Familiarity with managing brand accounts on Instagram, TikTok, and Facebook
- Proficiency in content creation tools such as Canva, CapCut, Lightroom, or similar
- Understanding of platform algorithms and content trends, especially for Instagram Reels and TikTok
- Basic knowledge of analytics tools (e.g., Instagram Insights, TikTok Analytics)
- Ability to use scheduling platforms (e.g., Later, Buffer, or Meta Business Suite) is a plus
- Strong copywriting ability with a witty, relatable, and brand-consistent tone
- A good visual sense and understanding of brand aesthetics
- Confident in creating and editing short-form video content
- Comfortable engaging with audiences via DMs, comments, and mentions
- Highly organized with the ability to manage content calendars and multiple deadline
- Self-motivated and able to work independently in a remote setting
- Comfortable receiving and applying feedback quickly
- Passion or strong interest in tattoo culture, skincare, or lifestyle branding
- Fast learner who stays up to date on social media trends
- Detail-oriented, proactive, and eager to contribute creative ideas
- Fluent in English (written and spoken)