Core Competencies:
- Ethics. Works with integrity; Upholds organizational values.
- Dependability. Follows instructions, responds to management direction; results oriented and committed to achieving objectives and tasks as required.
- Teamwork and Collaboration. Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.
- Professionalism. approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration; Accountable of all actions and decisions.
- Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.
- Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
- Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.
Tasks required:
- Contribute in the implementation of marketing strategies
- Organize marketing initiatives or events to raise brand awareness
- Plan, execute, manage and optimize various advertising campaigns for Google, Facebook, Tiktok, and other social media platforms
- Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth
- Communicate KPIs to key stakeholders
- See all ventures through to completion and evaluate their success using various metrics
- Provide insights and recommendations to improve campaign effectiveness
- Stay up-to-date with industry trends and emerging platforms to keep the company’s marketing strategies current
- Prepare engaging content and ad copy to boost campaign conversion
- Conduct market research to identify opportunities for promotion and growth
- Collaborate with the client in preparing budgets and monitoring expenses
- Other ad hoc tasks that would be assigned
Requirements:
- Proven work experience with digital marketing or a relevant role is required
- Solid knowledge of marketing techniques and principles
- Proven experience in managing Google Ads and Facebook advertising campaigns
- Good understanding of market research techniques, statistical and data analysis methods
- Excellent knowledge of MS Office and marketing software (e.g. CRM)
- Thorough understanding of social media and web analytics
- Excellent organizational and multitasking skills
- Outstanding communication and interpersonal abilities
- Creativity and commercial awareness
- A team player with a customer-oriented approach
- Self-disciplined and organized; able to consistently perform with limited supervision