Lead Generation Specialist - RBS - SAAS - PTLGS

Core Competencies:

Dependability. Follows instructions, responds to management direction; results oriented and committed to achieving objectives and tasks as required.

Teamwork and Collaboration. Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

Professionalism. approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration; Accountable of all actions and decisions.

Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.

Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Tasks required:

Generate and source out leads through LinkedIn and other channels
Schedule lead appointments as well as follow up and/or confirm appointments using different communication channels (email, chat, calls.)
Contact new leads, referrals, etc. using different channels of communication (email, chat, calls.)
Knows how to do lead prospecting and follow the company’s buyer persona
Track prospects, timelines, hot buttons, and specific qualifications, and enter data accurately and consistently into the company’s CRM
Must have the ability to create responses aligned with the company’s messaging and drive the conversation to an appointment
Develop email marketing campaigns for the client
Make templates and necessary edits out of an existing layout, according to the preferred branding
Deploy email campaigns on the clients’ behalf ensuring each campaign is sent to the appropriate audience at the correct date and time
Localize the promotional and content merchandising strategy in key strategic locations in order to provide customers a better experience
Set up and send out newsletters and monitor the open rates, unsubscribes, and other established KPI’s
Manage the email QA process by checking all important aspects of the email campaign, including, but not limited to, links, subject line, preheader, creative, and legal, and by completing the QA Checklist
Other ad hoc tasks that would be assigned

Requirements:

Proven work experience as Lead Generation Specialist is required
Must have experience in email marketing and marketing automation software
Knows how to source out leads for the company’s industry
Experience with word-processing software and spreadsheets (e.g. MS Office, Google Suite)
Ability to call, connect, and interact with potential customers
Knows how to craft responses and do meaningful conversations
Very particular on the process of sourcing out leads and what tools to use
Ability to multitask and perform under tight deadlines
Exhibit strong work ethic and initiative
Clear and concise communicator with effective verbal and written communication skills
Self-disciplined and organized; able to consistently hit daily and monthly targets with limited supervision