Google Ads Expert - SaaS - Ripped Box Station

Core Competencies:

Dependability. Follows instructions, responds to management direction; results oriented and committed to achieving objectives and tasks as required.

Teamwork and Collaboration. Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

Professionalism. approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration; Accountable of all actions and decisions.

Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.

Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Tasks required:

Develop and implement effective Google Ads strategies tailored to business goals.
Conduct in-depth keyword research to identify opportunities and target audience insights.
Create, monitor, and optimize ad campaigns across Search, Display, Shopping, and YouTube networks.
Continuously monitor campaign performance, analyzing key metrics such as CTR, CPC, ROAS, and conversion rates.
Optimize ad copy, bidding strategies, and landing pages for better performance.
Conduct A/B testing for ads, creatives, and targeting.
Generate detailed reports on campaign performance and provide actionable insights.
Use tools like Google Analytics, Google Tag Manager, and Data Studio to track performance and conversion data.
Identify trends and recommend adjustments to improve ROI.
Allocate and manage campaign budgets effectively to maximize return on investment.
Ensure spending aligns with overall marketing budget and financial objectives.
Work closely with the content and design teams to develop high-quality ad creatives.
Collaborate with stakeholders to align campaigns with broader marketing strategies and objectives.
Other ad hoc tasks that would be assigned

Requirements:

Proven experience as a Google Ads Expert or similar role.
In-depth knowledge of Google Ads platform, including Search, Display, Shopping, and YouTube Ads.
Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and Data Studio.
Experience with conversion rate optimization and A/B testing.
Excellent communication skills and ability to present complex data in a clear manner.
Certification in Google Ads is a plus.
Experience with additional PPC platforms like Bing Ads, Facebook Ads, or LinkedIn Ads.
Basic knowledge of SEO and its interplay with PPC campaigns.
Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento.
A team player with a customer-oriented approach
Self-disciplined and organized; able to consistently perform with limited supervision