Core Competencies:

• Ethics. Works with integrity; Upholds organizational values.

• Dependability. Follows instructions, responds to management direction; results oriented and committed to achieving objectives and tasks as required.

• Teamwork and Collaboration. Exhibits objectivity and openness to others views; Gives and welcomes feedback; Contributes to building a positive culture. Communicates effectively.

• Professionalism. approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration; Accountable of all actions and decisions.

• Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.

• Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

• Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Tasks required:

• Schedule lead appointments as well as follow up and/or confirm appointments using different communication channels (email, chat, calls.)
• Contact new leads, referrals, etc. using different channels of communication (email, chat, calls.)
• Ability to qualify leads preferably in a high ticket sales
• Knows how to do lead prospecting and follow the company’s buyer persona
• Track prospects, timelines, hot buttons, and specific qualifications, and enter data accurately and consistently into the company’s CRM
• Must have the ability to create responses aligned with the company’s messaging and drive the conversation to an appointment
• Develop email marketing campaigns for the client
• Make templates and necessary edits out of an existing layout, according to the preferred branding
• Deploy email campaigns on the clients’ behalf ensuring each campaign is sent to the appropriate audience at the correct date and time
• Localize the promotional and content merchandising strategy in key strategic locations in order to provide customers a better experience
• Set up and send out newsletters and monitor the open rates, unsubscribes, and other established KPI’s
• Manage the email QA process by checking all important aspects of the email campaign, including, but not limited to, links, subject line, preheader, creative, and legal, and b completing the QA Checklist
• Other ad hoc tasks that would be assigned

Requirements:

• Proven working experience as Lead Generation Specialist is required
• Experience with appointment setting is a must
• Must have experience in email marketing and marketing automation software
• Knows how to source out and produce high quality leads
• Experience with word-processing software and spreadsheets (e.g. MS Office, Google Suite)
• Ability to call, connect, and interact with potential customers
• Knows how to craft responses and do meaningful conversations
• Very particular on the process of sourcing out leads and what tools to use
• Ability to multitask and perform under tight deadlines
• Exhibit strong work ethic and initiative
• Clear and concise communicator with effective verbal and written communication skills
• Self-disciplined and organized; able to consistently hit daily and monthly targets with limited supervision