For starters, let’s identify what e-commerce is.
E-commerce (short for electronic commerce) pertains to transactions conducted online. It’s the activity of “electronically” buying or selling of products via the Internet. E-commerce uses technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. It’s the largest sector of the electronics industry.
Forging ahead, let’s try to enumerate the Top 7 strategies in boosting the sales of your e-commerce website, called the K.I.C.K.A.S.S. strategy.
1. Keeping It Simple
2. Improve Your Website
3. Curiosity Feeder
4. Knowing What To Say
5. Accessibility of Assistance/Guidance
6. Satisfied Testimonials
7. Simple Honesty
Let’s break these down.
Keeping It Simple
Anyone who’s busy with their businesses would not like to spend a huge amount of their time looking at a webpage which basically tells them things that either they already know, or which they can find summarized in another product or services website. Sometimes, a summary of what you’re trying to say works better than explaining the whole thing (which, you can actually do, once a client decides to buy your product, or acquire your services.) Also, potential clients who are really eager to acquire your products or services would take the time to contact you if they have more questions about what they want, which wouldn’t happen if you placed all the information on a page. (Sometimes, you’ve got to whet their curiosities.) A paragraph or two would do the trick.
Improve Your Website
A confusing website with lots of unnecessary pictures, boxes, and other details would undoubtedly ward off potential clients. Streamline your website by including just the necessary pictures of your products/services. Also, you may try a minimalist approach when it comes to your website layout.
We at Ripped Box Station have plenty of website designs you can choose from, and they’re all streamlined to fit the client’s needs for a well-organized page.
Curiosity Feeder
“Intriguing!” That’s what potential clients should remark whenever they’re browsing your website. As mentioned earlier, if your website piques the viewer well enough, they slowly morph into potential clients, and, if there’s another sudden impetus of curiosity, they become actual clients. A good e-commerce website is simple but very interesting. Try browsing over Ripped Box Station’s website designs to see if any of those fit your taste for your business—and we assure you that they’re all interest-piquing.
Also, add some realistic, truthful promos to attract new clients. You may put discounts, free service quotations, and more.
Knowing What To Say
The precise words, or features, that should be seen on your website should always be swaying on the “invite,” “assist,” and “cater” mode for the potential clients. An up-to-date, trendy website is a sure-fire magnet for online customers.
Accessibility of Assistance/Guidance
“How may we help you?” That’s the first question potential clients want to read or hear. A good e-commerce website should always have this question displayed on the main/home page, once a website visitor comes browsing. An active chatbox or a “leave your message or question” corner should always be seen on the main page and should always be checked frequently. Ripped Box has a query corner at the bottom of our website’s main page and is regularly checked by our personnel for customer inquiries.
Satisfied Testimonials
A corner, link, or page on your website where potential clients can see the positive feedback from your previous and present clients would be like a lasso reeling them in. It’s like a marquee attestation that it’ll be very productive and satisfying to do business with your company.
Simple Honesty
Of course, it’s not very wise to make-up or invent superfluous, unrealistic products and services just so you’d be able to acquire clients and sell your wares. There’s nothing worse than deceiving potential clients into fraudulent promos, all for the intent to sucker some sales numbers and profits. The saying “Honesty is the best policy” may be ages old, but it’s timeless, and also applies to sales in e-commerce.
So, there you have it, the K.I.C.K.A.S.S. way of boosting your e-commerce sales! If you do have further queries on how to run your website or your business as a whole, we at Ripped Box Station are more than eager to help you! Hit us up at www.rippedboxstation.com and we’ll take care of whatever e-commerce or personal marketing and connecting needs you may have. Ripped Box Station is committed to our Pinnacle Potency Policy: we work with greatest efficiency.
