Core Competencies:

• Ethics. Works with integrity; Upholds organizational values.

• Dependability. Follows instructions, responds to management direction; results-oriented and committed to achieving objectives and tasks as required.

• Teamwork and Collaboration. Exhibits objectivity and openness to others’ views. Gives and welcomes feedback. Contributes to building a positive culture. Communicates effectively.

• Professionalism. Tactfully approaches others; Reacts well under pressure; Treats others with respect and consideration; Accountable for all actions and decisions.

• Organizational Support. Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values.

• Quality Management. Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.

• Decision Making. Analyzes each situation, looking for opportunities to make any situation more beneficial for the company. Participates effectively in communication to achieve optimum results.

Tasks required:

• Develop, curate, and schedule high-quality content for social media platforms (Instagram, TikTok, Pinterest, Facebook, etc.).
• Maintain a consistent brand aesthetic and tone, especially in fashion/lifestyle niches.
• Engage with followers, respond to comments and messages, and build community engagement.
• Monitor trends in fashion, social media, and digital marketing to enhance content strategies.
• Track and report performance metrics (engagement, reach, conversions) and optimize accordingly.

• Design visually appealing posts, stories, reels, and promotional graphics using Canva.
• Create mood boards, lookbooks, and branded templates for consistency.
• Edit and enhance images/videos to align with fashion-forward aesthetics.

• Assist in creating and scheduling newsletters and promotional emails.
• Use platforms like Mailchimp, Klaviyo, or ConvertKit for basic email automation.
• Ensure email designs align with brand identity and have compelling CTAs.
• Stay updated on the latest social media trends, hashtags, and platform updates.
• Coordinate with influencers and brand partners for collaborations.
• Conduct occasional market research for audience insights.
• Other ad hoc tasks that would be assigned

Requirements:

• Proven experience as a Social Media Manager or similar role.
• Strong portfolio showcasing Canva designs and social media strategies.
• An eye for fashion aesthetics, trends, and digital styling.
• Experience with Instagram, TikTok, Pinterest, and email marketing platforms.
• Basic knowledge of copywriting for captions, posts, and emails.
• Knowledge of video editing (CapCut, InShot, or Adobe Premiere Rush).
• Experience in influencer outreach and collaboration management.
• Understanding of basic paid ad strategies for social media.
• Excellent communication and organizational skills.
• Ability to work independently and meet deadlines.